Let's get this out of the way first: We can't do everything right all the time.
But we can advance through dogged persistence and the pursuit of perfection.
While I struggle with growing WARHORSE, I find myself wondering if I can really get this horse out of his little Polk County barn. It's daunting sometimes, trying to keep things moving in the right direction. There's no crystal ball, no amount of money, no one mentor who can tell you exactly how to proceed. I have stopped looking for "absolute" answers, and accepted that I will often grapple and fuddle my way to a door that may--or may not--be a way forward.
Luckily for me, I get to meet and talk to lots of people. And while I am sharing the WARHORSE story with other businesses, I get to hear their stories too. When I think there's too many challenges or I'm just too tired, other people and their struggle keep me inspired and moving.
Nature's Emporium is one of Canada's premier health food markets. And it took them decades to achieve this. They don't just let any ole soap on their shelves. And, they just adopted WARHORSE. On a recent call, Teresa, one of the family members who owns the health food stores, and I shared how we each worked to get our businesses moving. The family story behind Nature's Emporium is one of dogged persistence and perseverance--from flea market, to store, to a fire, and to rising from the ashes and working to support the neighborhood.
In the narrative, Teresa reminded me that there is indeed an absolute in business : "Never do anything half ass."
Right on, sister.
Think about it, a neighborhood store MUST take pride in everything it does. You know how it is in a small community--half ass effort doesn't go unpunished. But it is published on Facebook to harangue and haunt businesses, even for the most honest mistake. We got to pursue perfection, even to get a chance of making it.
Thank you Theresa and D'Addario family for sharing your story with me. You've set a standard. So, now I'll get back to work. so WARHORSE and I keep earning the privilege to have a place on your store shelves.